Winning Brand Trust in the Age of AI: The IRL Media Advantage

Дата публикации: 31-07-2026 04:00:00

As AI-generated content, algorithms, and fragmented digital environments blur the line between real and synthetic, brand trust is becoming harder to earn — and easier to lose. In this webinar, OUTFRONT Media and Kantar explored new research on how IRL (in-real-life) media helps brands build credibility and connection in an increasingly synthetic world.

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