Some say B2B advertising is boring. B2B advertising is purely rational. There is minimal creativity in B2B advertising. Are these myths or reality? The purpose of this work was to explore creativity in B2B advertising. Our conclusion is that B2B creativity is on the rise.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Careers in digital marketing with data and creativity | 5 | 7 | 16-10-2025 |
| 2 | Built to Choose: How B2B Brands Win the Mind Before the Decision | 0 | 7.47 | 24-09-2026 |
| 3 | B2B Marketers Should Take Comedy More Seriously | 0 | 7.44 | 03-08-2026 |
| 4 | Работа с b2b клиентами | 0 | 4.44 | 30-06-2026 |
| 5 | Attention Is the Most Misunderstood Metric in Advertising | 0 | 7 | 15-07-2026 |
| 6 | Brewed for the Feed: Social Creativity in a Regulated Industry | 0 | 7.13 | 04-08-2026 |
| 7 | Media Creativity Gives Healthcare a Better Bedside Manner | 0 | 8.68 | 14-10-2026 |
| 8 | Сегодня хочу показать вам немного закулисья своей работы. Я подготовила ... | 5 | 8 | 08-07-2026 |
| 9 | How Inflation Is Affecting Holiday Ad Creative | On Scope | 0 | 8.71 | 23-09-2026 |
| 10 | The next 10 years in advertising | 0 | 13.89 | 08-02-2026 |