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Prada Beauty names Zendaya face of Paradoxe
Дата публикации: 30-07-2026 09:00:00

The brand’s appointment of the actress arrives alongside the debut of its popular fragrance franchise’s Sweet Chemistry eau de parfum.

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Fragrance and personal care

July 30, 2026

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Zendaya’s appointment coincides with the release of the new Paradoxe Sweet Chemistry Eau de Parfum. Image credit: Prada Beauty

By Luxury Daily News Service

Italy’s Prada Beauty’s most popular fragrance franchise has a new face.

The brand has tapped American actress Zendaya to represent its Paradoxe perfume globally. Her appointment coincides with the release of the new Paradoxe Sweet Chemistry Eau de Parfum.

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