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Law firm cited for unauthorized sidewalk advertisements in Hartford
Дата публикации: 12-08-2026 16:31:44
Messages on sidewalks in Hartford and West Hartford are causing a stir.
Personal injury law firm Trantolo & Trantolo is promoting its business and road safety awareness by stenciling messages like “Look both ways before you cross” and “There have been 12,418 motorcycle accidents in the state in the last 10 years,” in Hartford and West Hartford.
But both municipalities say the advertisement was done without authorization.
Hartford Mayor Arunan Arulampalam told NBC Connecticut that the city has seen at least 15 messages from Trantolo & Trantolo on sidewalks. He said the city is looking into filing a complaint with the state grievance committee for improper attorney advertising.
Hartford police confirmed that the firm has been cited by police for advertising without written consent.
Police said the law firm violated Hartford City Ordinance 3.1, which states: “No person shall place or maintain any poster, placard, sign or advertising device of any kind upon any private premises, pole or tree or in any public place, without obtaining the written consent of the owner of the property. If the property is owned by the city, the written consent of the director of the department having charge of such property shall be obtained.”
Arulampalam explained that the city has requested the law firm clean up the messages, but as of Wednesday afternoon, many were still present in Hartford.
“People don’t want to walk through city streets or down Bushnell Park and think about slip and falls,” said Arulampalam.
The West Hartford Department of Public Works said there were markings at around 24 crosswalk locations throughout West Hartford center, also unauthorized. Public works staff cleaned them up by powerwashing.
“The unauthorized tagging required Public Works to divert staff and resources from scheduled maintenance activities in order to address this unexpected cleanup,” said John Phillips, of the Department of Public Works. “The Department is currently documenting the work performed and associated costs and will be preparing an invoice for the unanticipated maintenance required to restore the affected public sidewalks”
Trantolo & Trantolo responded to NBC Connecticut in a statement:
“Hartford has a serious road safety problem. That is the story we set out to tell. Working with an outdoor advertising company that has executed similar temporary sidewalk campaigns in cities across the country, Trantolo & Trantolo recently placed a series of temporary stencils throughout Hartford and West Hartford highlighting important local and statewide safety statistics. The stencils were created using either power washing or temporary chalk—not spray paint—and were always intended to be temporary. We had planned and scheduled the removal of any remaining chalk stencils at the conclusion of the campaign.”
“The chalk will disappear. The need for safer roads will not,” said Scott Trantolo of Trantolo & Trantolo
“If you have to look down to see it, it doesn’t really speak safety to me,” said Khris Taschereau of New Britain.
“Why would anyone wanna put their advertisement on the floor? All they’re gonna do is step over it,” said Cheena Rivera of Hartford.
Others said the real problem is road safety in Connecticut, not the messaging bringing attention to the topic.
“It’s just paint. It would be nice if they created real infrastructure to avoid pedestrian deaths,” said Serge of New Haven.
“I don’t mind that message. I think that actually helps,” said Manu Mazumdar of South Windsor.
NBC Connecticut has reached out to the marketing agency working with Trantolo & Trantolo for a comment in response to the City of Hartford’s citation but have not heard back at this time.
Основное содержимое страницы с новостью.
Messages on sidewalks in Hartford and West Hartford are causing a stir.
Personal injury law firm Trantolo & Trantolo is promoting its business and road safety awareness by stenciling messages like "Look both ways before you cross" and "There have been 12,418 motorcycle accidents in the state in the last 10 years," in Hartford and West Hartford.
But both municipalities say the advertisement was done without authorization.
Hartford Mayor Arunan Arulampalam told NBC Connecticut that the city has seen at least 15 messages from Trantolo & Trantolo on sidewalks. He said the city is looking into filing a complaint with the state grievance committee for improper attorney advertising.
Hartford police confirmed that the firm has been cited by police for advertising without written consent.
Police said the law firm violated Hartford City Ordinance 3.1, which states: "No person shall place or maintain any poster, placard, sign or advertising device of any kind upon any private premises, pole or tree or in any public place, without obtaining the written consent of the owner of the property. If the property is owned by the city, the written consent of the director of the department having charge of such property shall be obtained."
Arulampalam explained that the city has requested the law firm clean up the messages, but as of Wednesday afternoon, many were still present in Hartford.
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"People don't want to walk through city streets or down Bushnell Park and think about slip and falls," said Arulampalam.
The West Hartford Department of Public Works said there were markings at around 24 crosswalk locations throughout West Hartford center, also unauthorized. Public works staff cleaned them up by powerwashing.
"The unauthorized tagging required Public Works to divert staff and resources from scheduled maintenance activities in order to address this unexpected cleanup," said John Phillips, of the Department of Public Works. "The Department is currently documenting the work performed and associated costs and will be preparing an invoice for the unanticipated maintenance required to restore the affected public sidewalks"
Trantolo & Trantolo responded to NBC Connecticut in a statement:
"Hartford has a serious road safety problem. That is the story we set out to tell. Working with an outdoor advertising company that has executed similar temporary sidewalk campaigns in cities across the country, Trantolo & Trantolo recently placed a series of temporary stencils throughout Hartford and West Hartford highlighting important local and statewide safety statistics. The stencils were created using either power washing or temporary chalk—not spray paint—and were always intended to be temporary. We had planned and scheduled the removal of any remaining chalk stencils at the conclusion of the campaign."
"The chalk will disappear. The need for safer roads will not," said Scott Trantolo of Trantolo & Trantolo
"If you have to look down to see it, it doesn't really speak safety to me," said Khris Taschereau of New Britain.
"Why would anyone wanna put their advertisement on the floor? All they're gonna do is step over it," said Cheena Rivera of Hartford.
Others said the real problem is road safety in Connecticut, not the messaging bringing attention to the topic.
"It's just paint. It would be nice if they created real infrastructure to avoid pedestrian deaths," said Serge of New Haven.
"I don't mind that message. I think that actually helps," said Manu Mazumdar of South Windsor.
NBC Connecticut has reached out to the marketing agency working with Trantolo & Trantolo for a comment in response to the City of Hartford's citation but have not heard back at this time.
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