It’s not too soon to think about Thanksgiving, especially if you’re Macy’s, which launches its 100th Thanksgiving Day Parade this year and is celebrating the occasion with a slew of fashion and beauty tie-ins.

Throughout the fall season, Macy’s will introduce exclusive Thanksgiving- and turkey-themed limited-edition keepsakes and collaborations leading up to the parade on Nov. 26.

Apotheke, Carolina Herrera, Citizen, Clinique, Crocs, Disney, Effy, Estée Lauder, Hallmark, Jo Malone, Levi’s, Lenox, Loungefly, MacKenzie-Childs, Mario Badescu, Marvel, Michael Aram, Michael Kors, Peanuts, Pixar, Sanrio, Spirit of America, Super Smalls, Tarte and Waterford are all partnering with Macy’s with products to celebrate the holiday and the parade itself. Among the items: Turkey- and Thanksgiving-themed dinnerware, hoodies, thermals, T-shirts and pumpkin spice candles already being offered on macys.com with the full assortment launching in select stores nationwide this fall.

A big part of Macy’s strategy has been to capitalize on holidays and milestones with enhanced merchandise and marketing tie-ins, such as what the department store did for its 50th Fourth of July Fireworks extravaganza this year.

Macy’s said that on Tuesday it kicked off “a 100-day countdown” to its 100th Thanksgiving Day Parade. Said Sharon Otterman, Macy’s chief marketing officer, “As we begin the 100-day countdown to our historic 100th parade, we’re inviting customers to be part of the celebration, not just on Thanksgiving morning, but throughout the season. Over the next 100 days, we’ll honor the memories, traditions and experiences that have made the parade a beloved part of the holidays while creating new moments of magic for the next generation.”

Macy’s will be revealing balloon and float additions to the parade soon, but indicated that there will be “a record-breaking lineup of 100 inflatable elements, including the brand-new Disney’s Sorcerer’s Apprentice Mickey and a reimagined iteration of Underdog, his first flight along the parade route since 1984.

The Felix the Cat balloon returns to Macy’s Thanksgiving Day Parade after debuting a new iteration in the 90th parade in 2016. In 1927, Felix the Cat became the first character balloon to appear in the parade, carried along the route on sticks by volunteers before the introduction of helium-filled balloons the following year.

This year, there will also be a new float honoring American puppeteer Tony Sarg, who Macy’s said is the “creative genius behind the parade’s signature elements.” 

Select Macy’s stores will debut window displays depicting several of is character balloons, historic imagery and fun facts about the parade. Additionally, Macy’s Herald Square flagship in Manhattan will feature a countdown clock counting the days until Thanksgiving and the 100th parade.

Macy’s is partnering with Khan Academy on an interactive learning experience so school children can discover the artistry, engineering and imagination behind the parade.

The parade will be broadcast on NBC, Peacock and Telemundo starting at 8:30 a.m. in all time zones.