Sports analytics and technology company Genius Sports is relocating its U.S. headquarters to 1290 Avenue of the Americas. 

The London-based company’s new 10-year lease with landlord Vornado Realty Trust spans 53,000 square feet across part of the tower’s sixth floor. Asking rent was $99 per square foot, according to The Real Deal, which first reported on the lease. 

Newmark’s Josh Berg and A.J. Dorn negotiated the deal on behalf of Genius Sports, while Vornado was represented in-house by Ryan Levy and Edward Riguardi. A spokesperson for the landlord declined to comment on the transaction.

The deal offers Genius Sports a marked expansion from its 28,000-square-foot West Chelsea offices at 512 West 22nd Street. That building changed hands last year from Vornado and the Albanese Organization to Raghsa Real Estate for $205 million.

Genius Sports’ arrival brings 1290 Avenue of the Americas to 95 percent occupancy. The 43-story, full-block building between 51st and 52nd streets is anchored by investment management firm Neuberger Berman, and recently underwent a $45 million renovation that updated lobby and building amenities. Vornado owns 70 percent of the building, while the Trump Organization holds a passive 30 percent stake.

Other recent arrivals at the tower include business consulting firms Portage Point Partners and Protiviti, which CO reported leased a total of 93,000 square feet late last year. In January, investment manager Oaktree leased the building’s entire 12th floor, just a few stories below law firm Selendy Gay’s 101,000-square-foot offices.

Spokespeople for Genius Sports and Newmark did not immediately respond to requests for comment. 

Emily Davis can be reached at edavis@commercialobserver.com.