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The new digital camera lets users choose their favourite shots before creating vibrant, full-colour prints—helping families avoid wasted prints.

From birthday parties and family holidays to sleepovers and days out with friends, taking photographs is part of the fun—but the cost of printing every shot can quickly add up.

The new Photo Creator Instant Colour Camera offers a more affordable way to capture and print special moments, combining the convenience of digital photography with the excitement of creating physical, full-colour photographs.

Unlike traditional instant cameras, where every press of the shutter uses a sheet of film, the Photo Creator camera captures images digitally. Users can review their photographs on screen and choose which ones they would like to print, helping to avoid wasted prints, closed eyes and accidental shots.

Full-colour prints with less waste

The camera uses dedicated photo sheets and an ink cartridge to produce vibrant, full-colour photographs—not the black-and-white thermal paper used by many children’s instant cameras.

Refill packs cost £19.99 and provide materials for up to 100 full-colour prints, allowing young photographers to keep creating and sharing their favourite pictures without using a print on every photograph they take.

Combining the flexibility of a digital camera with the fun of an instant printer, the compact camera is ideal for capturing moments with friends, documenting holidays, decorating bedrooms and lockers, or creating personalised scrapbooks, journals, cards and photo displays.

It is also a fun gift for children and teenagers who love photography, creativity and turning their favourite digital memories into keepsakes they can hold, display or share.

The Photo Creator Instant Colour Camera in Lilac is available now from selected UK retailers.

Refill pack: £19.99 for up to 100 full-colour prints.

More information: Photo Creator Instant Colour Camera – Lilac