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Study: CMO Tenure Falls Sharply
Дата публикации: 30-09-2026 20:15:00

CMO tenure has fallen 35 percent since 2010, according to a new Findem and CMO Huddles study of more than 13,000 U.S. marketing leaders. The data suggests companies may be setting CMOs up to fail — handing them transformation-sized mandates on trial-period timelines.

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Findem and CMO Huddles report shows that tenure has dropped 35 percent since 2010

By Autumn Miller    September 30, 2026     4-minute read

CMO tenure has fallen 35 percent since 2010, according to a new Findem and CMO Huddles study of more than 13,000 U.S. marketing leaders. The data suggests companies may be setting CMOs up to fail — handing them transformation-sized mandates on trial-period timelines.

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