Veteran comms executive Erik Bright has joined PMK Entertainment as Executive Vice President, Content and Strategic Communications.

Based in Los Angeles, Bright will oversee PMK’s bi-coastal content publicity team, which handles film and TV campaigns. The company said he will also play a key leadership role in the firm’s global strategic communications practice.

For the last 16 years, Bright has served as President and CEO of the boutique agency he founded, Prodigy Public Relations. Bright will segue his Prodigy PR content and corporate business portfolio into PMK Entertainment and report to PMK’s President of Strategic Communications, Dennis Dembia.

Over his career, Bright has worked on multiple Oscar-winning and nominated titles, including Crash, Sideways, Little Miss Sunshine, Margin Call, and Hamnet. He is also a regular on the domestic and international festival circuit. Before founding Prodigy, Bright was a Partner and Vice President at Insignia PR and Media Strategies, where he serviced the firm’s corporate and film clients. He began his career at Eddie Michaels & Associates, supporting campaigns for talent including Drew Barrymore, Anjelica Huston, Lou Diamond Phillips, and Noah Wyle.

PMK Entertainment CEO Cindi Berger said: “Erik brings an exceptional combination of creative vision, deep industry relationships, and strategic communications expertise to PMK. His track record of building a successful agency and delivering impactful campaigns makes him a tremendous addition to our leadership team.”

Dembia added: “I’ve known Erik for many years and respect his resolute commitment to delivering for clients and the deep industry relationships he’s forged. Wearing multiple hats, Erik has orchestrated incredible campaigns launching many films and TV series in innovative fashions, while also operating as one of the savviest corporate media strategists in the space. As we continue layering influence within PMK, having experienced, forward-thinking leaders like Erik creates leverageable strategic efficiencies. His leadership will be vital as we focus on unlocking new opportunities for our clients across the entertainment, media, and sports ecosystem.”