• Instagram announced the "Edits assistant" for its Edits app on Android and iOS.
• Users/creators can lean on the AI to help understand what's driving their account through such important metrics as followers, likes, shares, and more.
• The AI does not make any creative decisions for the user, a notable piece of feedback many provided to Meta.
• The Edits Assistant is free for users with a daily usage limit.

Meta saw a gap in its AI tool collection for its social media platform, Instagram, and has plugged it: Meet "Edits Assistant," which uses AI to help creators analyze performance — and it's hands-off beyond that.

This week, Instagram announced the new tool, which it calls "a creative partner that knows you and your audience." Meta says it created this AI assistant to help users with a key issue: Many reportedly said they'd prefer "a tool that handles the analysis, not one that does the creative work for them." To that end, Edits Assistant leaves every big decision to the user.

According to the post, Edits Assistant dives into your Instagram account's metrics, studying followers, views, "video retention," likes, and shares. It then uses this information against trending Instagram topics and what your audience is viewing. Elsewhere, users can lean on the Edits Assistant for inspiration. The post states the AI will help you research "concepts" that have performed well on Instagram.

Since you can attach music to your Reels or Stories, the assistant will offer suggestions on what audio could work best with your brand of content.

The Edits assistant is rolling out now in the Edits app. Meta states the AI is free for users to experiment with, although there is a daily limit. To get started, users can open the Edits app > tap the "Chat" icon > enter your prompt/question. Soon, Meta One subscribers will receive a higher limit on their daily usage.

Instagram finally launched the Edits app last year, positioning it as a potential competitor to ByteDance's CapCut. This is the platform's dedicated video editing app on Android and iOS. Users will find clip-level editing features, alongside green screen tools and AI image animations. What's interesting here is that the Edits assistant will work well with the app's analytical side (which might be the point).

The Edits app lets users view real-time stats, such as user engagement on Reels and more.

Recent history has proven exciting for Android creators. While users have the Edits app for Instagram, Android 17 isn't far behind. In fact, Google rolled out features to help creators go further. The latest major OS features include Screen Reactions for users recording videos. It also now supports APV video and Premiere. However, Android 17's upload capabilities for Instagram have been enhanced.

Users should notice clearer photo and video quality.

Nickolas is always excited about tech and getting his hands on it. Writing for him can vary from delivering the latest tech story to scribbling in his journal. When Nickolas isn't hitting a story, he's often grinding away at a game or chilling with a book in his hand.