By baking real maple brown sugar crumbles into every roll, King's Hawaiian says it is adding its own twist to a classic blend, “delivering bursts of flavor to enhance every bite.” The brand suggests the rolls be served warmed up for breakfast, served alongside weekend brunch, incorporated into a fall recipe, or enjoyed straight from the package.

"At King's Hawaiian, we're always trying to find new reasons for people to come together and share a meal—whether we're introducing a new occasion, a fun flavor or an innovative product offering, but the one thing that never changes is the irresistible taste and softness of our rolls that consumers know and love," says Raouf Moussa, chief marketing officer at King's Hawaiian. "These Maple Brown Sugar Rolls deliver on this commitment to quality, while bringing a feeling of warm nostalgia as the temperature begins to drop outside."

What’s more, King's Hawaiian is also launching a limited-edition merch collection featuring a Maple Brown Sugar Roll-themed sweatsuit, blanket, and scented candle, alongside an exclusive chocolate bar made in collaboration with the gourmet chocolate brand, Compartés. The bar blends real pieces of King's Hawaiian Maple Brown Sugar Rolls with milk chocolate infused with maple and topped with brown sugar.

King's Hawaiian Maple Brown Sugar Rolls began hitting retailers nationwide on October 1 and will be available for a limited time.

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