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Flowers expands Wonder portfolio

Дата публикации: 04-05-2026 11:55:31

New products include bagels, English muffins, cakes, donuts and pastries.

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THOMASVILLE, GA. — Flowers Foods Inc. is launching new bagels, English muffins, cakes, donuts and pastries as part of its Wonder brand.

Wonder Bagels are soft, tender and chewy bagels that come in classic, everything, and cinnamon raisin varieties; Wonder English Muffins, which feature a crisp, golden edge and pillow-like interior come in classic and sourdough varieties.

The new cakes include crème-filled chocolate cakes, rich chocolate cakes wrapped in a silky chocolate crème center; crème-filled peanut butter cupcakes, moist chocolate cakes topped with peanut butter-flavored icing and chocolate drizzle and filled with smooth peanut butter crème; and crème-filled banana crème cakes, banana-flavored cakes with a creamy banana filling and signature white Wonder coating. All three products are available in six-count multi-packs and two-count single-serve.

The new donuts include strawberry bag donuts, which are strawberry-flavored donuts covered in powdered sugar, and brownie crunch bag donuts, which are chocolate donuts topped with chocolate crunch for a brownie-inspired texture and cocoa flavor. The strawberry donuts are available in 10-oz bags, while the brownie crunch donuts are available in 9.5-oz bags.

“Breakfast and snacking are important eating occasions for today’s consumers and Wonder is perfectly positioned to bring something special to both,” said Ashley Hornsby, senior director of brand management at Wonder. “Consumers already trust Wonder for dependable staples — now they can reach for us throughout the day with new flavors, new formats, and the same quality they’ve loved for generations.”

Each new Wonder product is available at US retailers starting in the spring.

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Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 10. Источник: www.bakingbusiness.com.