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The recent push to open private equity and other private assets to retail investors represents one of the most profound changes to U.S. capital markets in decades. This "retailization" effort is often framed as an overdue democratization of superior investment opportunities. Indeed, private equity has long been viewed as special, both for its market-beating returns and its success in making companies more profitable. Yet it has historically been off-limits to retail investors.
This Article argues that the push to democratize private equity is subject to a glaring paradox: Expanding access to private equity undermines the very benefits that access aims to deliver and the very features that purportedly make private equity special. The democratization narrative has it backward. Retailization erodes private equity's famed advantages in investor performance and corporate efficiency while subjecting retail investors to new risks and altering the private markets beyond recognition.
The debate has become urgent. Private asset managers are hard at work selling products that thread the needle of the securities laws to target retail investors while the executive branch is pushing for private assets to be included in Americans' 401(k) plans. Steering retirement savers away from low-cost index funds toward products that mask high fees and illiquidity and that yield vastly disparate outcomes represents a step backward in the design of our retirement system, an unearned windfall for private asset managers, and a loss for long-term economic performance.
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