Apple has raised the price of Apple Music today in the United States and other countries. Starting today, Apple Music’s Individual plan now costs $11.99 per month, up from $10.99.

Apple has also increased the price of select Apple One bundles.

In a statement to 9to5Mac, Apple said: “As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today.”

Here are the new monthly prices for Apple Music and Apple One as of today:

Apple Music

• Individual: $11.99 (up from $10.99)
• Family: $19.99 (up from $16.99)
• Student: $6.99 (up from $5.99)

Apple One

• Individual: $19.95 (unchanged)
• Family: $27.95 (up from $25.95)
• Premier: $39.95 (up from $37.95)

The price increases for Apple Music come after Spotify announced its own round of price hikes earlier this year, which Apple poked fun at on social media. Even with today’s price hikes, though, Apple Music remains cheaper than Spotify.

This is the first price increase for Apple Music in almost four years. Apple last raised prices in October 2022, when Apple Music went from $9.99 per month to $10.99 per month for individuals. Apple also increased Apple One prices then as well.

Apple increased the price for Apple TV, Apple Arcade, and Apple News+ in October 2023, including the corresponding Apple One bundles.

Apple TV then saw another price increase in August 2025, but Apple One prices remained the same.

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