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China's Jaecoo planning to launch in Canada late 2026

Дата публикации: 28-09-2026 18:01:28

The Chery-backed brand, along with sibling Omoda, made the website for its Canadian arm public late September

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China's Jaecoo planning to launch in Canada late 2026

The Chery-backed brand, along with sibling Omoda, made the website for its Canadian arm public late September

Last updated 2 days ago

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Jaecoo SUVs of Chinese automaker Chery are seen at the Dongfang port branch of Lianyungang Port in Jiangsu province, eastern China on July 1, 2026, ready to be loaded onto ships for exportJaecoo SUVs of Chinese automaker Chery are seen at the Dongfang port branch of Lianyungang Port in Jiangsu province, eastern China on July 1, 2026, ready to be loaded onto ships for export Photo by STR /Getty
  • The Canadian website for Chinese sister brands Jaecoo and Omoda went live late September 2026
  • The pair – owned by Chinese car giant Chery – are apparently set for a “late 2026” launch
  • Details are sparse, but mention of “electrified” models suggests its J7 SUV may be headed here

After a spring and summer full of buzz about Chinese cars landing in Canada, one automotive giant from the People’s Republic has set a marker in the ground for its launch date — and it might not be the one you think.

Jaecoo and Omoda are sister brands from Chery Automobile, set up mainly for export to markets outside of its home country. It’s generally understood Omoda is typically positioned further up the food chain when compared to Jaecoo; think Lexus versus Toyota, for example.

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Well, late September, a new website for the Canadian market cropped up for both of those brands, promoting Omoda and Jaecoo as purveyors of “premium electrified vehicles” that are “designed for modern Canadian life.” While there aren’t yet any build-and-price-type tools on the site, or even mention of specific models, a key word in that phrasing is “electrified.” Could this mean Jaecoo might bring its popular J7 hybrid or plug-in hybrid to Canada as part of its product launch?

We mention that model in particular because the J7 has taken markets like the U.K. by storm, quickly finding a place for itself based on price, powertrain, and styling. The latter is of no small consequence, with more than one person directly comparing it to a Range Rover, but at a fraction of the price. 

Further down the landing page, it promises “coming late 2026” in reference to the Omoda and Jaecoo brands. Whether that refers to actual vehicles landing for sale in Canada or a more limited launch of the brand isn’t immediately clear. We have reached out to the company using contact information on that same page, and will update this post accordingly. 

As for official information from Ottawa, a government website lists Omoda & Jaecoo Canada Inc. as a business operating out of North York in Ontario. Another company, Investor: Wuhu Purui Automobile Investment Co., Ltd. – generally understood to be Chery’s investment and holding arm – is listed as its ‘investor’. 

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Matthew Guy pictureMatthew Guy
Matthew Guy is a lifelong gearhead who writes automotive content for Canadian and American outlets. He is alternately described as a freelance author, podcast host, road test magnate, and legend in his own mind. As a member of AJAC, he enjoys sharing his excitement about cars and is very pleased to contribute at Driving. EXPERIENCE Matthew’s goal is to put readers in the driver’s seat for a unique and entertaining look at the automotive industry – whether penning vehicle reviews with a creative bent, travelling to manufacturer events for first drives of new models, or speaking with industry stakeholders to gain extra insight for an article During the past decade, he has enjoyed creating unique and creative long-distance adventure drives, sating his (and the reader’s) appetite for driving accomplishments like traversing the spartan wilds of Labrador. Timed challenges in speedy machines also spin his crank. For a spell, he was also behind the microphone for this site’s Truck Guy podcast, interviewing guests ranging from knowledgeable local technicians to world-famous television stars. Find out what it’s like to jump behind the wheel of a pickup truck and successfully tackle gnarly off-road courses. Ride along whilst tackling twisty roads along the Pacific Coast in a droptop convertible. Bundle up as he explores the frigid expanses of Canada from his home on the East Coast to venturing north of the Arctic Circle. EDUCATION Memorial University of Newfoundland, School of Business B.Comm (Hons.) AWARDS

2021 Castrol-Wakefield Automotive Writing Award, runner-up

Runner Up - 2023 AJAC Adventure and Travel Journalism Award presented by Genesis Canada

Winner - 2023 AJAC Road Safety Journalism Award presented by Volvo Canada

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