The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface.

Geoff Woods is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier for strategic thinking, stronger decision-making, and a completely different idea of what’s possible at the top. In this episode, Drew sits down with Geoff, the author of The AI-Driven Leader to talk about what it actually means to own this moment as a leader. The best ones are using AI to think bigger, move their organizations faster, and build in ways that simply weren’t possible before. 

Three Leadership Mistakes with AI: 

1. Treating AI like an IT job 

1. Using AI on low-value work 

1. Treating AI like an answer machine 

What You’ll Learn: 

• How Geoff’s CRIT Framework turns AI into a stronger thought partner 

• Why AI’s first answer should be treated as a draft 

• How to find the AI use cases that matter most 

• What it takes to make AI a standard in the company 

If you’re a B2B CMO looking to become a more effective AI-driven leader, this episode is worth your time!