illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms. 

Michel’s role brings additional expertise to illuma’s commercial, product, technology and data teams, helping partners integrate its contextual intelligence into their own systems at enterprise scale. 

Michel has two decades of leadership experience in adtech organisations across solutions consulting, product management and engineering, most notably at Utiq and at AppNexus/ Xandr/ Microsoft, where he worked closely with illuma’s integrations. 

Michel said: “​​Most contextual solutions are still a blunt instrument, but illuma has long been the exception. What excites me most though is what comes next - taking AI already proven at scale and turning it into building blocks that agencies, publishers and platforms can use to build solutions of their own."

illuma CEO, Peter Mason, said: “We have known and worked with Michel for many years; we therefore know how capable he is inside the infrastructure of DSPs and SSPs, and we also know how great a fit he will be on a personal level.

“In addition to his deep knowledge of DSP and SSP technical architecture, he's also highly knowledgeable about data assets and the technical interoperability of audiences between platforms. We’re very excited about this appointment.”

illuma is the next-generation decisioning system for digital advertising - AI software that understands media, interprets context and tone, and optimises advertising decisions in real time. It’s used by brands, agencies, publishers and platforms to drive advertising performance and brand awareness at scale.