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How Deep Eddy Vodka Turned Bartenders into Its Most Powerful Media Channel

Дата публикации: 14-10-2026 04:00:00

When Deep Eddy Vodka reconsidered its traditional field marketing model, Heaven Hill partnered with Green House to create a new frontline marketing approach. The program positioned bartenders as the most influential media channel at the point of sale and used Brand Development Specialists to unite brand building and demand generation.

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