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СпутникиРНSpaceXРоскосмосNASAAt SEMA, where more than 2,300 exhibitors compete for attention, GearWrench abandoned convention and showcased an unfinished vehicle instead of a completed custom build. Through a live paint activation, influencer partnerships, hands-on demonstrations, and integrated social amplification, the brand generated a 300 percent increase in leads and more than 6 million impressions.
At SEMA, where more than 2,300 exhibitors compete for attention, GearWrench abandoned convention and showcased an unfinished vehicle instead of a completed custom build. Through a live paint activation, influencer partnerships, hands-on demonstrations, and integrated social amplification, the brand generated a 300 percent increase in leads and more than 6 million impressions.
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