JOHANNESBURG, South Africa – September 2026 – Time is important, between work commitments, school runs, family responsibilities and the countless tasks that fill every day, consumers are constantly looking for smarter ways to maximise their time. Laundry, while essential, is often one of those repetitive chores that quietly consumes more time and effort than it should. Samsung South Africa and OMO are changing that narrative.

Rather than relying on guesswork, Samsung’s Artificial Intelligence (AI)-powered washing machines work alongside OMO’s advanced cleaning formula to create an optimised wash from start to finish. The result is clean clothes in a single cycle, fewer repeat washes and more time for the moments that matter most.

At the heart of Samsung’s intelligent laundry experience is AI Wash¹, which continuously monitors each load and intelligently adjusts water levels, detergent usage and wash settings to suit the fabrics and level of soiling. Instead of manually selecting programmes or wondering whether enough detergent has been added, the machine makes those decisions automatically, helping achieve exceptional cleaning while using resources more efficiently.

Complementing this is Samsung’s Auto Dispense² technology, which automatically releases the correct amount of detergent and softener for every load. For busy households, this means one less decision to make each time laundry needs to be done. There’s no measuring, no overpouring and no unnecessary detergent waste, making every wash simpler and more consistent.

For families balancing packed schedules, these intelligent features can make a noticeable difference. Parents preparing school uniforms, sports kits and work clothes no longer need to spend time rewashing garments because stains were missed or settings weren’t quite right. Instead, Samsung’s intelligent technology, paired with OMO’s unbeatable stain removal³ formula, is designed to tackle dirt effectively in a single wash.

OMO’s advanced detergent formula works seamlessly with Samsung’s intelligent washing technologies, helping remove stubborn stains effectively while supporting fabric care. Together, the technologies reduce the likelihood of repeat washes, saving valuable time while also conserving water, energy and detergent. The result is an approach to laundry that goes beyond clean clothes by reducing everyday decision-making, and lightening the mental load associated with household management.

As connected appliances continue to become more intelligent, consumers are increasingly discovering that innovation is not simply about adding features. It’s about removing friction from daily life.

1. Fabric sensing uses an AI algorithm to sense 3 fabric types (Normal, Delicates, Towels) for loads up to 3kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ↩︎
2. Only available on the WW6400D model. Auto Dispense holds detergent for up to 1 month of washing, based on the average of 2-3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings. ↩︎
3. Compared with leading competitors – https://www.omo.com/za/brand-values.html ↩︎