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Prime Cuts Jerky brings ‘gas station gourmet’ to NACS

Дата публикации: 07-10-2026 16:05:00

The brand focuses on simple, clean ingredients and slow-smoked beef, crafting its products without nitrates, MSG, fillers, or shortcuts.

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Prime Cuts Jerky brings ‘gas station gourmet’ to NACS Show

Courtesy of Prime Cuts Jerky

Prime Cuts Jerky, a U.S. premium meat snack brand, will showcase its lineup of certified Prime beef brisket jerky and premium Angus beef sticks at the National Association of Convenience Stores (NACS) Show, October 7–9, at Booth N737.

As consumers increasingly demand cleaner labels, higher protein content, and better-tasting snack options, Prime Cuts Jerky is leading a new category movement known as "gas station gourmet," it says. The company has built its reputation on delivering premium meat snacks made from 100% American beef, sourced from carefully selected U.S. ranches and farms, it adds.

According to the brand, unlike many mass-market jerky brands that rely on imported beef, artificial ingredients, fillers, nitrates, MSG, and liquid smoke flavoring, Prime Cuts focuses on simple, clean ingredients and slow-smoked beef. Every product is crafted without nitrates, MSG, fillers, or shortcuts.

Prime Cuts' signature jerky is made from certified Prime beef brisket. Prime beef represents only the top tier of American beef, the brand says, delivering exceptional tenderness, flavor, and quality that consumers immediately recognize.

The company will also feature its fast-growing line of 15 g protein Angus beef sticks, available in six gourmet flavors. Crafted from premium Angus beef and slow-smoked to perfection, select varieties include artisan cheeses that run down the middle, elevating the traditional meat snack experience while maintaining a clean ingredient profile.

"Today's consumers are looking for protein-rich foods made with ingredients they can trust," says Prime Cuts Jerky. "Whether they're living a healthier lifestyle, focusing on higher protein intake, or simply wanting a better snack, they're choosing products made with real American beef and real quality. That's exactly what Prime Cuts delivers."

Prime Cuts has reportedly developed a loyal national following through its authenticity, commitment to American ranchers, and its popular brand ambassador, Jerky Joe, who has become a social media favorite among Prime Cuts fans who follow the brand online.

As protein consumption continues to rise and shoppers seek healthier alternatives in convenience stores, Prime Cuts is striving to help retailers increase basket size and attract today's ingredient-conscious consumer.

Retailers, distributors, and category buyers attending the NACS Show are invited to visit Booth N737 to sample the complete Prime Cuts lineup.


Related: Jack Link’s adds grass-fed beef, mini multipacks

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