Popular bakery Get Baked, which has been a huge hit online, closed its Headingley store in February; citing a “significant rise in rents and rates” after their lease had come to an end.

Owner Rich Myers said that at the time that they opened “it was a requirement of the landlord that the lease was personally guaranteed”.

In a social media post earlier this week he announced: “We’re closing down our Covent Garden store.

“Get Baked has over the last five years enabled me to do some bucket level things - I’ve written a book, had international pop ups, signed a deal for a second book, done more international pop ups - the list of fulfilling and fun **** that I always dreamed of doing is endless.

“I am unbelievably grateful for all of that, but I’d take actually feeling a sense of self worth, on my own, without it all, any day of the week.

“So Covent Garden didn’t work - we got it wrong. The location was wrong, the vision was wrong, it was commercially a bad move, and we’ve closed it.”

The business, which is best known for indulgent sweet treats such as ‘the Bruce’, a 24-layer chocolate cake, has attracted popularity online, with more than 340,000 followers on Instagram and five million likes on TikTok.

Georgis Holland said: “Find new premises! It’s that good it will work anywhere.”

Nick Stanley added: “So sad to read this. We love Get Baked.”

Meanwhile Sawsan Demnati added: “I am heartbroken.”