Channel 4 and 5 strike historic partnership to create unique offering for advertisers

Дата публикации: 16-10-2026 01:00:00

Channel 4 and Paramount have agreed that from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a broad portfolio of Paramount brands in the UK, including its public service network, 5.  The long-term commercial partnership – the first time that advertising for the two PSBs has come under one roof – will create compelling new opportunities for brands to reach larger audiences, while supporting both broadcasters’ continued investment in British content. Under the terms of the agreement, Channel 4 Sales will assume responsibility for airtime sales…
The post Channel 4 and 5 strike historic partnership to create unique offering for advertisers first appeared on Ethical Marketing News.

Схожие новости

#	Наименование новости	Тональность	Информативность	Дата публикации
1	Channel 4 Sales awards TV advertising airtime to five more sustainable businesses as it announces the winners of its B Corp competition	2	6	07-07-2026
2	Paramount Unwilling to Sell CNN as Industry Pushes for Settlement Concessions	0	6.49	13-08-2026
3	Re: Paramount Plus	0	10	20-09-2026
4	Paramount+ Is Launching a Free Tier: Here’s What You Need to Know	0	5.79	24-07-2026
5	UK likely to intervene in Paramount takeover of Warner Bros. Discovery	0	5	01-07-2026
6	Видеосервис Premier и группа компаний Viasat заключили соглашение о партнерстве	0	0	17-08-2021
7	UK won't intervene in Paramount's $81 billion takeover of Warner Bros. Discovery	0	10.41	06-08-2026
8	Paramount agrees to delay closing Warner buyout for months	0	10.19	24-07-2026
9	Paramount Agrees Not to Close Warner Bros. Discovery Merger Until at Least June 2027	0	10.28	24-07-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 9. Тональность: 0. Информативность: 10.7. Источник: ethicalmarketingnews.com.