The Korean Cultural Center Los Angeles opened Global K-Zone “LA:ON” on Oct. 9, introducing a new experiential cultural space across the first floors of KCCLA and the adjacent Korea Center.

“LA:ON” brings together Korean heritage and contemporary lifestyle including Hanji, Hangeul, contemporary craft, Hanbok, K-beauty, fashion, webtoons, typography, art books and K-food. Visitors can experience Korean culture through exhibitions, hands-on activities, creative classes and seasonal pop-up programs.

Created as a space where visitors can participate, “LA:ON” expands beyond the traditional exhibition model. The first floor of KCCLA serves as an experiential lounge focused on Hangeul, Hanji and contemporary craft, while the Korea Center is hosting rotating K-lifestyle pop-ups throughout the season. Visitors can also explore participating brands and access product information through QR codes.

At KCCLA, a Hangeul section developed in collaboration with the National Hangeul Museum introduces the history and design principles of the Korean alphabet through digital content, typography and media art. Hanji lighting, furniture and contemporary craft illustrate how traditional Korean materials continue to evolve within contemporary design and everyday life.

Seasonal K-lifestyle programs continue at the Korea Center through December. K-Culture Pop-up “Beauty & Fashion” runs through Oct. 17 in collaboration with Lotte Department Store, followed by “LA:ON” Season 1 “Text-Hip” from Oct. 27-Nov. 14, featuring webtoons, typography, art books and participatory programs. “LA:ON” Season 2 “K-Supermarket” runs from Nov. 24-Dec. 12, introducing K-food, contemporary craft and everyday Korean lifestyle products.

Global K-Zone is an initiative of Korea’s Ministry of Culture, Sports and Tourism to expand the role of overseas Korean cultural centers by connecting cultural exchange with Korea’s contemporary lifestyle industries. “LA:ON” combines permanent exhibitions with rotating pop-ups and hands-on experiences, creating a platform where cultural discovery leads to broader interest in Korean lifestyle, design and brands.

“‘LA:ON’ is designed so that visitors do more than simply see Korean culture – they can experience it and bring that experience into their everyday lives,” KCCLA Director Haedon Lee said. “We hope to develop ‘LA:ON’ into a leading Korean cultural platform in Los Angeles, where Korean heritage and contemporary lifestyle come together naturally.”

KCCLA is located at 5505 Wilshire Blvd.

For information and complete schedule, visit kccla.org.