Leading plant-based brand THIS™ is putting its vegan credentials firmly in the spotlight, with the Vegetarian Society Vegan Approved Certification Mark being rolled out across its range.

The certification has already launched across THIS™ Crunchy Mushroom Bites, Mushroom “Tofu” and Fillet Steak, which now proudly feature the Vegetarian Society Vegan Approved Certification Mark on pack. The mark will continue to roll out across the rest of the THIS™ range throughout the year, giving shoppers a simple way to identify products that have been independently checked against stringent vegan standards.

The move recognises the vegan community that has been central to THIS™’s success since the brand launched, while giving shoppers greater confidence when choosing vegan products in an increasingly busy and confusing plant-based aisle.

Making vegan choices easier

For shoppers, the Vegan Approved Certification Mark provides an instant visual cue that a product has passed the Vegetarian Society’s stringent certification checks – removing the need to scrutinise lengthy ingredient lists.

Research shows that 75% of vegetarians and vegans actively look for a Vegetarian Society Approved Certification Mark on product packaging, and 85% would prefer to see an accreditation symbol on pack rather than having to read through an ingredient list.

For THIS™, the certification is about making its vegan credentials more visible and celebrating the community that helped shape the brand.

Said Mark Cuddigan, CEO at THIS™: “Being proudly vegan and displaying the certification mark on pack is about wearing our vegan credentials with pride and making them more visible, while continuing to create products that appeal to everyone.

“As we continue to roll the certification across our range, we’re putting vegans front of mind and making it easier for shoppers to identify products they can trust, while continuing to create category-leading products that make choosing plant-based easier and more enjoyable.”

A shared commitment to trusted vegan choices

The partnership brings together THIS™’s focus on innovation and accessible plant-based food with the Vegetarian Society’s independent certification expertise.

Said Nina Andersen, Head of Corporate Sales at the Vegetarian Society: “We are delighted to be working with THIS™ to champion the products that have passed our stringent checks to become Vegan Approved.

“THIS™ products make plant-based eating hugely accessible for such a wide audience, which aligns perfectly with our core mission at the Vegetarian Society to create a better future for people, the planet and animals.”

The Vegetarian Society’s Vegan Approved Certification Mark provides an independent signal of trust at the point of purchase, helping shoppers identify products that meet recognised vegan standards quickly and confidently.

As vegan consumers continue to seek greater transparency and reassurance from the products they buy, the partnership between THIS™ and the Vegetarian Society puts independent certification where it matters most; on pack, in front of shoppers and helping to make vegan choices easier.