Companion, the AI-powered intelligence platform built by Billion Dollar Boy, the global social agency with Creator Instinct®, today launches SafeMatch® and Community Builder to strengthen brand security, enhance creator discovery, and bring improved diligence to creator campaigns. These tools support key creator onboarding processes, providing the intelligence and operational infrastructure needed to scale creator partnerships with confidence.

SafeMatch®: AI-Powered Vetting for Modern Brand Safety

As more brands commit and increase creator marketing budgets, thorough due diligence has become critical. Yet, the growing scale of creator campaigns increases the potential challenges for creator vetting, which remains time-consuming and prone to human error. Marketers are often forced to review years of content across multiple accounts under tight deadlines, where missed details could pose reputational risks, and overly cautious reviews could stall campaign momentum.

SafeMatch® is Companion’s solution to fix this broken system at scale. Operational for all Billion Dollar Boy Group campaigns over the past three years, SafeMatch® has been tested, proven and now the latest, improved edition is available to all Companion clients.

It is built to inform human review processes with contextual AI analysis that assesses complete historic visual, audio, and text content across Instagram, TikTok, YouTube, Facebook, Twitter/X, and the creator’s web presence.

• Brief-Aware: SafeMatch® screens creator text, video transcripts, images and video thumbnails against the brand’s specific brief guidelines, identifying and flagging content that could present a reputational risk.
• Context Over Keywords: By understanding underlying context rather than relying on simple keyword searches, SafeMatch® eliminates surface-level noise and surfaces only the posts that warrant human review. 
• Accountability and Governance: Instead of relying solely on automated decisions, SafeMatch® provides clear rationale for all content flagged, facilitating more informed human reviews. All decisions are timestamped and linked to specific users, maintaining a permanent, auditable record.

With these combined capabilities, SafeMatch® aims to make creator due diligence faster, more comprehensive and more consistent, while giving brands clear visibility into exactly what has been flagged and why.

Community Builder: Reverse Recruitment Builds Advocate Acquisition Pipeline

Alongside SafeMatch®, Companion is introducing Community Builder to facilitate improved creator identification for brands.

Rather than relying purely on manual outbound outreach, Community Builder enables reverse recruitment. Marketers deploy custom, branded registration portals to source new and diverse creator partners.

Creators can actively apply to join a brand’s roster, giving marketers direct access to an ever-growing owned network of genuine, highly motivated brand advocates. 

Integrated seamlessly into Companion’s centralized database, Community Builder streamlines talent onboarding, nurtures creator relationships and ensures brands can activate authentic partnerships at speed.

Irving Shark, Founder and Head of Product at Companion, comments: “Celebrity and creator-led marketing moves at extraordinary speed, but growth without protection is a liability.

“For years, creator vetting has been a choice between two bad options: losing hundreds of hours to manual scrolling or relying on blunt keyword filters that miss crucial context and flag non-issues.

“SafeMatch® and Community Builder change that dynamic entirely. We’re giving brand leaders a modern and safe structure to scale celebrity and creator-led campaigns tools.  SafeMatch® and Community Builder bring precision while systematically building an owned pipeline of authentic brand advocates, enabling more effective, industry-leading creator identification and vetting.

“By combining smart AI analysis with human judgment, we’re removing the friction, protecting brand equity, and giving marketers the freedom to move fast and invest with confidence.”