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Latin America is one of the fastest-growing video game markets in the world, yet millions of its players have long faced barriers to purchasing content because of how they pay. EBANX, a global technology company specialising in cross-border payments for emerging markets, and NetEase Games Club, the official top-up destination for NetEase Games titles, today announced a partnership to expand payment access for players across the region.

Through this collaboration, NetEase Games Club will, in its initial rollout, offer players across Brazil, Mexico, Argentina, Chile, and Peru access to the region’s widely used local payment methods alongside credit and debit cards. Supported methods include Pix in Brazil, SPEI in Mexico, PagoEfectivo in Peru, and the digital wallet Mercado Pago across the region.

In Latin America, only one in four adults has a credit card, while more than half of the population aged 15 and over has already made a digital payment, according to World Bank data. For those without access to credit cards, this payment gap is increasingly being filled by local payment methods, including those now available to NetEase Games Club through EBANX.

Reaching players where cards don’t

In Brazil, the instant payment system Pix is used by around 170 million people, equivalent to 96% of the adult population, while around 60 million Brazilians do not have a credit card. In Mexico, only 33% have access to one, in a country where more than half of adults use the account-to-account payment system SPEI. In Peru, 37% of adults have a credit card, yet the cash-based PagoEfectivo reaches 64% of the adult population.

The commercial impact of closing that gap is well established. For EBANX merchants, integrating Pix has driven revenue uplifts of up to 37% within six months. Adding SPEI in Mexico has produced increases of up to 46% within three months and PagoEfectivo in Peru up to 19% within one month.

“The next wave of video game growth is coming from emerging markets, and Latin America is leading it,” said Sean Yu, VP of Commercial for APAC at EBANX. “By combining cards with the local payment methods players actually use, NetEase Games Club is building a truly localised checkout experience, and unlocking access to a much larger share of the region’s revenue potential.”

A market outpacing mature regions

The five markets covered by the partnership between NetEase Games Club and EBANX are expected to generate USD 8.4 billion in video game revenues in 2026, according to Payment and Commerce Market Intelligence (PCMI) data analysed by EBANX. Brazil, the region’s largest market, is projected to reach USD 3.8 billion this year.

The Latin American video game market grew 6.4% in 2025, according to Newzoo’s latest report, outpacing North America (+4.2%) and Europe (+3.6%). The region is home to 372.3 million gamers, with 69% of its online population playing games on at least one platform.

The infrastructure connecting APAC to Latin America

The partnership reflects an accelerating movement of APAC companies expanding into Latin America, driven by market saturation at home and the search for new growth corridors. EBANX has operated at the centre of this dynamic for years, with an APAC headquarters in Singapore, an office in Shanghai, and a track record serving global video game leaders across more than 20 markets in Latin America, Africa, and Asia.

The company recorded 48% growth in total payment volume (TPV) in 2025, a record in its history, with APAC merchants contributing to that expansion as they increased their presence in Latin American markets. EBANX holds a Major Payment Institution (MPI) licence in Singapore and provides Chinese and broader APAC companies with a single, compliant entry point into those markets.