John Ternus and Tim Cook took opposite approaches to design, and both were right

Дата публикации: 05-10-2026 11:53:02

One of the most famous and successful partnerships in the history of technology has been that of Steve Jobs and Jony Ive. When Tim Cook took over as CEO, he did not play the same role in working with Ive on hardware design – and that was the right decision.
John Ternus is apparently taking a much more Steve-like approach to working with Apple’s design lab, and I think that too is the right call …
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