Lollapalooza 2026
Grant Park, Chicago

While it might seem like there’s a massive music event on a weekly basis, the reality is that only a handful are loud enough to permeate culture and make sure everyone is paying attention. Lollapalooza is firmly in this group, taking over Grant Park in Chicago every summer while people at home catch the biggest artists on the livestream. This year, it’s where Charli XCX chose to make her first big-stage live performance of the Music, Fashion, Film era. For those wondering what comes after Brat, Charli proved her peak may still be ahead.

But Lollapalooza isn’t just about the household names. Artists like Bella Kay and Stella Lefty broke through for the first time, with full audiences shouting their songs back at them. sombr solidified his place in pop-rock with a 5 Seconds of Summer collab, Olivia Rodrigo crossed generations by popping out with The Smashing Pumpkins, and the Turnstile mosh pit was as chaotic and joyful as it gets.

There are still a few of these events remaining on this year’s calendar, and next year is approaching fast. It’s not too late to align your brand with festival moments and lock in one of our tentpole packages built around them.

Find out more about our music festival offerings.

New: Festival Mics

Watch the debut on Instagram

Chelley Bissainthe broke out on Love Island Season 7. Now, ahead of her own UPROXX show Love, Songs premiering this month, she debuted UPROXX’s Festival Mics at Lollapalooza, chatting with fans about Amazon Prime’s Off Campus. The content proved instantly viral:

Chelley isn’t the only creator on the roster, and there are still several festivals on the table for brands to have their own Mics moment, including ACL this fall.

Get your own Mics moment.

Two days of the Sour Patch Kids Tropical Escape brought sweet-meets-sour energy to the heart of Chicago, just outside Lollapalooza: live music, DJs, games, giveaways and interactive fan moments, with special guests including Chelley Bissainthe and the Sour Patch Kids mascot.

See the full recap on Instagram →

We surrounded the festival with our Lollapalooza Spotlight playlist, built around the Warner Music Group artists who performed at Grant Park. Fully brand-sponsored at 100% SOV through the countdown and recap window, and the results were massive:

Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

The two biggest discovery stories of the weekend, measured the day after their sets:

Aug 3, 2026 vs. pre-festival baseline · Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

Click a moment to view the media deck.

Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026

Interested in partnering with UPROXX Studios? Reach us at sales@uproxx.com.