HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence and Chairman of the Dubai Executive Council, unveiled the award for FIX Dessert Chocolatier in the Projects in the Field of Business category.

The brand shot to international fame with its now-famous Dubai Chocolate bars, featuring fillings such as pistachio and crunchy knafeh which made the brand go viral.

What started in a Dubai home kitchen with just three orders a week has grown into a global success, with demand reaching hundreds of orders per second.

Also read: Sheikh Hamdan announces RTA as the first winner of the Dubai-it Awards 2026

FIX Dessert Chocolatier helped put Dubai Chocolate on the global map, with its unique creations taking social media by storm and inspiring chocolate lovers around the world.

In just 15 months, the brand reached more than two million customers and sold over 6.5 million chocolate bars. Its products also generated billions of views online, helping turn Dubai Chocolate into a worldwide sensation.

The Dubai-it Award celebrates the brand’s journey and its ability to turn a big idea into reality in record time, reflecting the spirit of Dubai’s own transformation into a global city.

From a few orders a week to a chocolate craze enjoyed around the world, FIX Dessert Chocolatier has become one of Dubai’s most recognisable business success stories.

From beauty products to bold fashion statements, the viral trend has inspired some seriously unexpected creations. FIX Dessert Chocolatier Founders Sarah Hamouda and Yezen Alani asked their followers a cheeky question last year, “What’s the weirdest Dubai Chocolate-themed thing you’ve ever seen?” And with so many unusual creations popping up, we rounded up eight of the most outrageous things inspired by the viral sensation, see them here.

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