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СпутникиРНSpaceXРоскосмосNASAUnifying & Harmonizing Campaign Data to Improve Measurement IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026. Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used … Continued
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Unifying & Harmonizing Campaign Data to Improve Measurement
IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026.
Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used across the ecosystem.
This initial release introduces two foundational taxonomy dimensions:
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If you have any issues, please contact us.| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | IAB Releases Campaign Data Standards 1.0 for Public Comment | 0 | 13.96 | 14-05-2026 |
| 2 | IAB Announces Project Eidos: A Comprehensive, Interdisciplinary Initiative to Fundamentally Modernize Ad Measurement | 0 | 12.14 | 02-02-2026 |
| 3 | Standard Advertising Services Terms & Conditions – New Terms as of May 2026 | 0 | 5 | 20-05-2026 |
| 4 | IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming | 0 | 9.42 | 26-06-2025 |
| 5 | IAB and MRC Release Attention Measurement Guidelines for Public Comment | 0 | 11.02 | 12-05-2025 |
| 6 | The As-Is Measurement Landscape in the Creator Economy | 0 | 5 | 29-01-2026 |
| 7 | AI-Powered Video Outcomes: Agentic AI | 0 | 5 | 30-03-2026 |
| 8 | AI-Powered Video Outcomes: How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video | 0 | 5 | 17-06-2026 |
| 9 | 2026 IAB Privacy Compliance Salon | 0 | 13.5 | 22-07-2026 |
| 10 | AAMP (Agentic Advertising Management Protocols) | 0 | 3 | 16-03-2026 |