After McDonald's CEO Chris Kempczinski posted a video barely biting into the new Big Arch burger, it quickly went viral - sparking a wave of copycat moments from other fast food executives.

But the burger's price varies by state, and depending on where you are, it might not seem so funny.

Take Juneau, Alaska: For a whopping $11.49, customers will receive the half-pound, double-patty burger smothered in white cheddar cheese, crispy onions, sesame and poppy seed bun and the coveted Big Arch sauce.

An analysis from NeoMan Studios, reported by Time Out, shows the viral burger's cost differs widely by location - meaning customers in some areas can end up paying more than 50 percent more than others.

From the cheapest to the most expensive locales, customers could pay up to a 74 percent difference, a gap totaling $5.53.

The wide price gaps are largely driven by regional cost differences - such as transportation, labor, and local pricing strategies - with Alaska ranking as the most expensive, averaging $10.32 per burger.

In second place is Washington, sitting at a lofty $10.19, while Maine follows close behind at $10.03 and Hawaii sits at $10. 

Rounding out the top five is Arizona, which is a few cents lower at $9.96. 

Across state lines, cities such as Milwaukee, Lexington and Fort Worth can get their Big Arch for a steal, going for less than $7.70.

The cheapest state average can be found in Oklahoma, where the burger costs customers around $8.05.

Other states near the bottom of the list include Idaho, West Virginia, Indiana, Texas and Arkansas.

'We'd seen a lot of speculation about the price of the burger online, with fast food fans using the burger price in Canada, France, and the UK (where the burger was tested previously) as a reference point,' NeoMam research and outreach specialist Taylor Tomita told Food & Wine.

The Big Arch is McDonald's biggest burger ever, clocking in at 1020 calories and 53g of protein in the US. A Big Arch Meal, with a medium Coke and medium fries, is 1610 calories.

The burger was tested in Canada, the UK, Portugal, Germany and France - where bosses say it proved a hit - before finally launching in the US more than two years later in 2026.

Then came the viral video - which propelled the burger to a level of virality McDonald's hadn't seen since it launched the repulsive-looking purple 'Grimace Shake' - at Kempczinski's expense.

Kempczinski shared the video last month while introducing the oversized sandwich, prompting viewers to tease the CEO for taking a tiny bite of the burger before appearing to grimace, with one claiming that the performance showed he 'definitely doesn't eat at McDonald's'.

Since then, a wave of CEOs from other fast food companies, such as Burger King, joined in on the mockery.

The burger's rollout hasn't been entirely received well by customers, with some branding it as greasy, overpriced and underwhelming.

One Reddit user who spent $14 on the burger at a San Diego location delivered a blunt assessment: 'Greasy.'

Another wrote: 'There's just nothing special about it, which is depressing because they clearly tried to make it special and failed.'