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Many Ads Are Too Boring – Here's How to Change That
Дата публикации: 01-07-2026 04:00:00

What if watching paint dry beats nearly one-third of ads? New DAIVID research shows boredom is quietly undermining ad effectiveness, with AI-powered creative testing revealing how emotional engagement, attention, and brand recall may be failing at massive scale.

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It's time to say goodbye to boring ads

By Ian Forrester  &nbsp July 1, 2026    

What if watching paint dry beats nearly one-third of ads? New DAIVID research shows boredom is quietly undermining ad effectiveness, with AI-powered creative testing revealing how emotional engagement, attention, and brand recall may be failing at massive scale.

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