Only 35 percent of marketers meet the basic benchmark for foundational marketing knowledge, according to a new Ipsos study. As AI reshapes tools and workflows, the gap in marketing capability could widen for teams without structured training.
By Tequia Burt   July 20, 2026 7-minute read
Only 35 percent of marketers meet the basic benchmark for foundational marketing knowledge, according to a new Ipsos study. As AI reshapes tools and workflows, the gap in marketing capability could widen for teams without structured training.
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