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СпутникиРНSpaceXРоскосмосNASAA new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.
By Morgan Strawn   July 16, 2026 3-minute read
A new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.
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