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Mitsubishi Motors Malaysia Launches Xforce Roving Cloud Campaign To Showcase Wet-Weather Driving Tech

Дата публикации: 16-10-2026 08:04:16

Mitsubishi takes the X force Roving Cloud Campaign around the KKlang Valley. Mitsubishi Motors Malaysia has officially rolled out the Mitsubishi Xforce Roving Cloud Campaign, an experiential roadshow running every weekend from 16 October to 29 November 2026 across key lifestyle hotspots. The nationwide initiative is centered on bringing the locally assembled compact SUV straight […]
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Mitsubishi takes the X force Roving Cloud Campaign around the KKlang Valley.

Mitsubishi Motors Malaysia has officially rolled out the Mitsubishi Xforce Roving Cloud Campaign, an experiential roadshow running every weekend from 16 October to 29 November 2026 across key lifestyle hotspots.

mitsubishi motors roving cloud campaign

The nationwide initiative is centered on bringing the locally assembled compact SUV straight to places where Malaysians spend their weekends. At the core of the mobile convoy is a bespoke “Roving Cloud” display rig equipped with an active water-drop mechanism, visually recreating rainfall conditions to emphasize the vehicle’s foul-weather stability.

Alongside close-up vehicle walkarounds, visitors can get behind the wheel during selected sessions to test how the five-seater crossover handles urban tarmac.

First-in-Class Wet Mode and Active Yaw Control

Tropical monsoon downpours and sudden flash puddles are everyday realities for local drivers, and Mitsubishi is positioning chassis safety as a primary selling point for the compact SUV.

mitsubishi xforce in white driving

The X force is equipped with a first-in-class Wet Mode, which works in tandem with Mitsubishi’s proprietary Active Yaw Control (AYC). When slick asphalt or sudden standing water is encountered, the electronic brain orchestrates front brake vectoring, throttle modulation, and steering feedback to curb understeer and keep the front wheels tracking true, giving drivers composed directional control during heavy highway rain.

Mitsubishi Xforce in motionTour Schedule: Catch the Roving Cloud Across Klang Valley

The campaign will cover high-footfall suburbs across Selangor and Kuala Lumpur every Friday, Saturday, and Sunday:

DateDay Hotspot Location
16 Oct 2026
FridaySubang Jaya
17 Oct 2026
SaturdayShah Alam
18 Oct 2026
SundayKlang
23 Oct 2026
FridayPetaling Jaya
24 Oct 2026
SaturdayMont Kiara
25 Oct 2026
SundayKepong
30 Oct – 1 Nov 2026
Fri – SunACE Event + Setia Alam
13 Nov 2026
FridayTaman Desa
14 Nov 2026
SaturdayBukit Bintang
15 Nov 2026
SundaySetapak
20 Nov 2026
FridayPuchong
21 Nov 2026
SaturdayBukit Jalil
22 Nov 2026
SundayCheras
27 – 29 Nov 2026
Fri – SunKarnival Jom Heboh + Stadium Merdeka

Specific stopovers, daily timing windows, and route updates are tracked in real time via the dedicated X force Roving Cloud microsite.

Snap & Win Contest: Over RM10,000 in Prizes

To engage motorists on the ground, Mitsubishi is pairing the tour with an interactive Snap & Win Contest offering lifestyle and outdoor gear totaling RM10,000 across 20 winning entries.

Taking part involves spotting the roving installation, capturing a photo, and posting it to Instagram or Facebook Stories using the hashtag #XforceRovingCloud while tagging and following Mitsubishi Motors Malaysia’s official social accounts.

The contest runs across two evaluation windows:

  • Wave 1: 16 October to 1 November 2026, with winners announced on 6 November.
  • Wave 2: 13 November to 30 November 2026, with winners announced on 3 December.

Prizes up for grabs include camping utility wagons, cooler boxes, Poler folding chairs, inflatable camping mattresses, rugged storage trunks, and RM50 Touch ‘n Go pins.

Subhash Nair

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