Предприятие. Planet Labs. [Редактировать]

Planet Labs была организованна в 2010 году под именем Cosmogia Inc.  Она успешно запустила два демонстрационных аппарата на основе платформы CubeSats (Dove 1 и Dove 2) в апреле 2013 года. Dove 3 и Dove 4 были запущены в ноябре 2013. В июне 2014 компания начала запуски аппаратов дистанционного зондирования земли серии Flock.  Процесс обновления данной группировки состоит в доставке в качестве попутного груза множества малых аппаратов на Международную космическую станцию и запуск аппаратов с ее борта.

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1Предприятия операторы связи и ДЗЗ

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#Новостная лента.
12015-01-21. Planet Labs, компания из Сан Франциско анонсировала дополнительное привлечение инвестиций в размере 95 млн долл (на текущий момент общий объем составляет около 160 млн долл). Новые средства пойдут на дальнейшее развитие орбитальной группировки малых космических аппаратов имеющих общее наименование Flock. Как правило данные аппараты доставляются на орбиту в качестве попутного груза к грузовым кораблям отправляющимся к МКС.Тэги: Planet Labs
22015-07-15. Planet Labs купила BlackBridge и ее орбитальную группировку RapidEye.
15 июля компания Planet Labs, стремясь ускорить свой рост на рынке наблюдения Земли, объявила, что приобретает BlackBridge и ее орбитальную группировку RapidEye.
Американская фирма рассчитывает при помощи данного приобретения выйти на сегмент рынка связанный с поставками информации среднего разрешения.
Обе стороны сделки отказались раскрывать условия соглашения.
Однако, в руководитель Planet Labs Уилл Маршалл сказал, что приобретение является стратегической инициативой призванной усилить компанию и получить не только орбитальную группировку, но и главный актив компании в виде огромного архива данных.
До настоящее время компания Planet Labs владела только большой группировкой из малых аппаратов серии Flock и, как следствие, не была заметным игроком на рынке ДЗЗ. Однако, покупка BlackBridge позволит ей получить доступ к съемке в ближнем инфракрасном диапазоне, что является достаточно интересным для сельхоз. производителей сектором.Тэги: Planet LabsСерия RapidEye
32016-08-13. Planet планирует расширить свою наземную инфраструктуру.
Оператор дистанционного зондирования Земли решил нарастить возможности своей наземной архитектуры до уровня приема около 5 террабайт данных в день. Данное расширение должно будет позволить компании полностью перекрыть поток данных от орбитальной группировки и создать необходимый задел на будущее поскольку уже сейчас космические аппараты компании производят около 1 террабайт данных в день.
В компании также обнародовали данные о том, что они собираются увеличить количество аппаратов в своей группировки 100 штук. Разрешение будущих аппаратов должно будет составлять от 3 до 5 метров. По состоянию на август 2016 года компания управляла 62-я кубсатами на орбите. Последний запуск аппаратов компании произошел 22 июня при помощи РН PSLV. Количество наземных станций компании составило 12 шт. Общее количество приемных антенн достигло показателя в 36 единиц.Тэги: Planet LabsСерия Dove
42016-10-16. Правительство США решило инвестировать $50 млн в малые КА.
Правительство США решило инвестировать около $50 млн в развитие технологий создания малых космических аппаратов. В рамках инициативы:
1. НАСА предстоит потратить на развитие систем дистанционного зондирования Земли около 30 млн. долл.
2. National Geospatial-Intelligence Agency должна будет заказать у стартапа Planet данных на 20 млн. долл.Тэги: Planet LabsКосмическое агентство СШАNational Geospatial-Intelligence Agency
52017-01-11. Google решила продать оператора ДЗЗ Terra Bella.
Родительская компания Google начала прорабатывать вопрос о продаже оператора ДЗЗ Terra Bella. Ранее продаваемая компания называлась Skybox Imaging и в 2014 году оценивалась в $500 млн., однако теперь ее стоимость существенно снизилось из-за рыночной ситуации. Потенциальным покупателем компании называется Planet, которая уже имеет на орбите группировку КА ДЗЗ. Тэги: Серия SkySatPlanet Labs
62017-02-07. Компания Planet Labs подтвердила желание купить Terra Bella.
Компания Planet официально подтвердила решение о покупке у Google бизнеса компании Terra Bella (включая SkySat). При этом, покупатель отдельно отметил, что Google будт продолжать покупать у Terra Bella данные ДЗЗ на протяжении еще нескольких лет. Также Planet Labs отметила, что новое приобретение достаточно органично ложится в существующие планы компании и позволит компании расширить свой бизнес. Тэги: Planet LabsСерия SkySat

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... companies: Planet Labs and Skybox. i. Miniature Satellite Case Study – Planet Labs Company Background Planet Labs is... vehicles.72 In February 2014, Planet Labs deployed its “Flock 1” 28-satellite... destroyed by rocket failure.75 Planet Labs works in close partnership with... Boshuizen, et al. of Planet Labs admitted that Planet Labs’ original Flock 1 launch via... inhibits commercial viability. As a result, Planet Labs’ satellites have a lifespan of just... for each subsequent flock.78 Planet Labs distinguishes itself from traditional satellite... manufacturing methods and imaging rates. Planet Labs leverages consumer technology (e.g., mobile phones... 1 - Planet Labs Earth Observation Satellites." Spaceflight101.com (January 5, 2015). James Mason of Planet Labs noted that because the firm’s satellites fly as secondary payloads, Planet Labs... Clean: Responsible Satellite Fleet Operations." Planet Labs Blog (October 16, 2014). 73... 11, 2014). See also, "Flock 1 - Planet Labs Earth Observation Satellites." Spaceflight101.com... detailed information on Planet Labs’ Flock 1 launches, see "Flock 1 - Planet Labs Earth Observation Satellites... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private.... "After Sending 2 ‘Doves’ into Orbit, Planet Labs Prepares Largest Satellite Constellation for... as to the specifications of Planet Labs’ satellites, see Christopher R. Boshuizen, James... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private...: Chris Boshuizen, Chief Technology Officer, Planet Labs Inc." Spacenews.com (January 27... early and often” and contrasted Planet Labs’ 8-12 week iteration from design..., came just a few months after Planet Labs successfully deployed two demonstration satellites... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private... Daily Imaging of Spaceship Earth." Planet Labs (August 7, 2014). 84 Jon Campbell... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private... Thesis The VC groups backing Planet Labs have expressed excitement about LEO... of access, and now with Planet Labs revolutionizing the satellite segment.”89... trend is abundantly clear with Planet Labs, which utilizes, for example, facilities... been primary limiting factors.92 Planet Labs has leveraged this technology with... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private... Shannon Spanhake. "Results from the Planet Labs Flock Constellation." Technical Session I: Private... invested in two rounds of Planet Labs, further affirmed the transformative nature... As of early-February 2015, Planet Labs disclosed three clients: • • • Woolpert: Design... Antares rocket carrying 26 Planet Labs satellites.96 Planet Labs announced that it anticipates... earth observation microsatellites. Similar to Planet Labs, the firm uses its satellites... times per day).99                                                                                                                         93 "Planet Labs Reveals First Images from Space... Planet." BusinessWire.com (June 23, 2013). 94 Beau Jarvis. "Geoplex and Planet Labs Partner to Supply Australia and New Zealand with Satellite Imagery." Planet Labs Blog (November 20, 2014). 95 Josh Alban. "Planet Labs Strikes Agreement with Wilbur-Ellis to Enhance AgVerdict® Data Tool." Planet Labs... 100 kg—substantially larger than Planet Labs’ 5-6 kg satellites—but were equipped... SkySat satellite dispenser.102 Like Planet Labs, Skybox builds its low-cost...” market in which Skybox (like Planet Labs) had a unique position. A March 2012...] open for business.” Skybox and Planet Labs represent the “New Space” commercial... both ride as secondary payloads, Planet Labs has extensively utilized the ISS... While miniature satellite companies like Planet Labs and Skybox have penetrated the... business descriptions of notable deals (e.g., Planet Labs, Skybox), as well as words... separate transactions in nanosatellites (Spire, Planet Labs) and microsatellites (Skybox) make up..., Xcor Aerospace) Nanosat Developer (Spire, Planet Labs) 5; 24% 8; 38% Microsat Developer (SkyBox..., Xcor Aerospace) Nanosat Developer (Spire, Planet Labs) Microsat Developer (SkyBox) 1145; 82... Fisher Jurvetson (1985) SpaceX; Planet Labs Steve Jurvetson (SpaceX; Planet Labs) Internet (27%) Software... (Skybox) Total Deals: 382 SpaceX; Planet Labs; Accion Systems Luke Nosek (SpaceX..., five (SpaceX, Skybox Imaging, Spire, Planet Labs, and Xcor Aerospace) have raised... its technology by successfully deploying Planet Labs’ Flock 1 CubeSats from the ISS....: 1.2 July 2014 Equity Inv.: 25.0 - - - - Planet Labs (formerly Cosmogia) June 2013 Equity... satellite companies (such as Skybox, Planet Labs, Spire), while semiconductor expertise is... the Low Earth Orbit Sector Planet Labs (formerly Cosmogia) (2010) June 2013...



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... запущенные аппараты принадлежат американской компании Planet Labs (бывшая Cosmogia Inc.). Вес каждого...



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... näiteks võib võtta USA firma Planet Labs satelliidi Dove (joonis 5), millel on... kiire 4 Mbit/s Joonis 5. USA firma Planet-Labs Dove 3U kuupsatelliit [46] raadioside... turg, nagu näiteks USA firma Planet Labs, kelle 28-st 3U Dove... pärast orbiidil demonstreeritud. 1. Maa kaugseire – Planet Labsi Flock-1 võrgustik ja soomlaste.... 1. Flock-1 on USA ettevõtte Planet Labs võrgustik, mis lasti kosmosesse veebruaris... ja edukamaid näiteid on jällegi Planet Labsi Flock-1 nanosatelliitide võrgustik, mille... kaasata ka suuremahulisi investeeringuid. Näiteks Planet Labs on kokku saanud juba 65.... 46. Planet Labs, "Dove satellite" (2013), http://www.planet.com/assets/themes/planet/images/homepage-carousel/slide2.jpg. 47. W. Marshall, "Planet Labs... Small Satellites, 2013. 99. D. Werner, "Planet Labs Unveils Plan To Launch 28....com/article/civil-space/35980planet-labs-unveilsplan-to-launch-28-nanosats... University of Florida Stanford University Planet Labs Inc. University Institute US US... Flock-1 22 Flock-1 23 Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Standford University NASA... Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs...-B Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs Inc. Planet Labs...



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... Technologies Infratechnologies Technology Platforms National Labs, Consortia Science Base Private Good... companies: Planet Labs and Skybox. i.  Miniature Satellite Case Study: Planet Labs Company Background: Planet Labs is... vehicles.67 In February 2014, Planet Labs deployed its “Flock 1” 28-satellite... 1 – Planet Labs Earth Observation Satellites.” Spaceflight101.com (January 5, 2015). James Mason of Planet Labs noted that because the firm’s satellites fly as secondary payloads, Planet Labs... Clean: Responsible Satellite Fleet Operations.” Planet Labs Blog (October 16, 2014).  68... 11, 2014). See also, “Flock 1 – Planet Labs Earth Observation Satellites.” Spaceflight101.com... destroyed by rocket failure.70 Planet Labs works in close partnership with... inhibits commercial viability. As a result, Planet Labs’ satellites have a lifespan of just... for each subsequent flock.72 Planet Labs distinguishes itself from traditional satellite... manufacturing methods and imaging rates. Planet Labs leverages consumer technology (e.g., mobile phones... costs.73 In a discussion of Planet Labs’ Commercial, Off-the-Shelf (confusingly... Transportation Services program) investment strategy, Planet Labs explained “ … we look a lot more... early and often” and contrasted Planet Labs’ 8–12 week iteration from design... detailed information on Planet Labs’ Flock 1 launches, see “Flock 1 – Planet Labs Earth Observation Satellites.... “After Sending 2 ‘Doves’ into Orbit, Planet Labs Prepares Largest Satellite Constellation for... as to the specifications of Planet Labs’ satellites, see Christopher R. Boshuizen, James... Shannon Spanhake. “Results from the Planet Labs Flock Constellation.” Technical Session I: Private...: Chris Boshuizen, Chief Technology Officer, Planet Labs Inc.” Spacenews.com (January 27... Shannon Spanhake. “Results from the Planet Labs Flock Constellation.” Technical Session I: Private... Shannon Spanhake. “Results from the Planet Labs Flock Constellation.” Technical Session I: Private... often. As of January 2015, Planet Labs had raised more than $135..., came just a few months after Planet Labs successfully deployed two demonstration satellites.... As part of this round, Planet Labs also announced a $25 million debt... Investments: The VC groups backing Planet Labs have expressed excitement about LEO... of access, and now with Planet Labs revolutionizing the satellite segment.”78... trend is abundantly clear with Planet Labs, which utilizes, for example, facilities... Portland, Oregon. See Debra Werner. “Planet Labs Unveils Plan to Launch 28..., 2013).  78 See Leena Rao. “Planet Labs Raises $13M from DFJ, OATV... Shannon Spanhake. “Results from the Planet Labs Flock Constellation.” Technical Session I: Private... in the data applications of Planet Labs’ satellites. In fact, its most... under the same philosophy as Planet Labs. We note, however, that Skybox... earth observation microsatellites. Similar to Planet Labs, the firm uses its satellites... Shannon Spanhake. “Results from the Planet Labs Flock Constellation.” Technical Session I: Private... on Small Satellites. 2014, 3.  82 “Planet Labs Reveals First Images from Space... Planet.” BusinessWire.com (June 23, 2013).  83 Beau Jarvis. “Geoplex and Planet Labs Partner to Supply Australia and New Zealand with Satellite Imagery.” Planet Labs Blog (November 20, 2014).  84 Josh Alban. “Planet Labs Strikes Agreement with Wilbur-Ellis to Enhance AgVerdict® Data Tool.” Planet Labs... is Hard: Antares Rocket Failure.” Planet Labs Blog (October 28, 2014).  86... is Hard: Antares Rocket Failure.” Planet Labs Blog (October 28, 2014). 81... 100 kg—substantially larger than Planet Labs’ 5–6 kg satellites—but was equipped... three-to-five meters for Planet Labs), as well as high definition...” market in which Skybox (like Planet Labs) had a unique position. A March 2012...] open for business.” Skybox and Planet Labs represent a new commercial model for... While miniature satellite companies like Planet Labs and Skybox have penetrated the... business descriptions of notable deals (e.g., Planet Labs, Skybox), as well as words... separate transactions in nanosatellites (Spire, Planet Labs) and microsatellites (Skybox) 116 Transaction..., Xcor Aerospace) Nanosat Developer (Spire, Planet Labs) Microsat Developer (SkyBox) 14% 3 24..., Xcor Aerospace) Nanosat Developer (Spire, Planet Labs) Microsat Developer (SkyBox) Other Planetary... Jurvetson (1985) SpaceX; Planet Labs Steve Jurvetson (SpaceX; Planet Labs) Total Deals: 548   Internet... (15%) Founders Fund (2005) SpaceX; Planet Labs; Accion Systems Luke Nosek (SpaceX..., five (SpaceX, Skybox Imaging, Spire, Planet Labs, and Xcor Aerospace) have raised... its technology by successfully deploying Planet Labs’ Flock 1 CubeSats from the ISS....: 1.2 July 2014 Equity Inv.: 25.0 — — — — Planet Labs (formerly Cosmogia) June 2013 Equity... satellite companies (such as Skybox, Planet Labs, Spire), while semiconductor expertise is... (2009) Spire (formerly Nanosatisfi) (2012) Planet Labs (formerly Cosmogia) (2010) NanoRacks (2009...



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... Satellites ..................................................................................................... 11  Skybox Imaging ................................................................................................................ 11  Planet Labs ....................................................................................................................... 12  OneWeb .......................................................................................................................... 13  World View... the Electron rocket by Rocket Labs and the Alpha rocket by...  Space Vector Corporation  Sandia National Labs Launch vehicles supported at PSCA... Alaska Aerospace Corporation Business Plan 3.1.2 Planet Labs Planet Labs, based in San Francisco, also... at least once each day (Planet Labs 2015). Figure 6 shows imaging satellites... for shipment to a launch site. Planet Labs has launched over 100 satellites... launch of a flock of Doves (Planet Labs’ term for multiple, similar, satellites... launch vehicles over twelve operations. Planet Labs also purchased BlackBridge and its..., while Planet Labs’ customers are concentrated in North America and Asia. Planet Labs reportedly... raised $22 million. According to Planet Labs, their low earth orbit satellites... this market shift occurred when Planet Labs lost 26 satellites in October... 7. Small Imaging Satellites Source: NASA, Planet Labs 12 AAC: Proprietary and Confidential... frequent launch schedules are Planet Labs and Blue Origin. Planet Labs states its mission... drawn down by orbital decay, Planet Labs will replenish its constellation with.../company-overview/. Accessed November 2015. Planet Labs, Using Space to Help Life... Earth, access at: https://www.planet.com/about/#about. Accessed December.... February, 2016. TechCrunch, Satellite Maker Planet Labs Acquires BlackBridge’s Geospatial Business, posted.../2015/07/15/satellite-maker-planet-labs-acquiresblackbridges-geospatial-business/. Accessed November...



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Introduction | Planet Labs Planet Labs at a Glance Satellite operations and data pipeline overview November 2015 planet.com | sales@planet.com An Introduction to Planet Labs Planet Labs is a CA-based aerospace company that design, builds and operates the world’s largest fleet of Earth imaging satellites. Planet Labs was founded in 2011 and has designed, built, launched, and operated over 100 small satellites with the objective of having 150 satellites in a sun synchronous orbit by the end of 2016 collecting the entire land mass of the Earth every day at 3-5 meters resolution in Red, Green, Blue and Near Infrared wavelengths. Dove satellites are designed to operate in concert to continuously collect imagery of the sunlit portion of the Earth’s surface. RapidEye satellites are “tasked” to areas of interest. At full constellation, Planet Labs’ monitoring capability is expected to yield approximately one complete global image dataset every day. In 2015, Planet Labs acquired BlackBridge and its 150 satellites will capture the Earth’s landmass every day. RapidEye satellite fleet. Currently Planet Labs integrates more than 5 billion km2 of archival data and some 5 million km2 of new, daily collection from five RapidEye satellites into Planet’s operations. Planet has over 300 employees located across the globe, delivering imagery to a network of over 100 partners. Planet is working towards a fleet of 150 Dove satellites operating in Sun Synchronous Orbit. Planet projects that Ground stations on 3 continents collect imagery data from the Planet Labs fleet multiple times a day. The Constellation Planet builds the Dove satellite, a 3-unit cubesat that’s packed with the latest technologies. Currently Planet Labs operates a constellation of 45 spacecraft across two orbits: ISS Orbit Sun Synchronous Orbit 5 Rapideye Satellites 30 Dove spacecraft 10 Dove Spacecraft *operated from Berlin, Germany. RapidEye satellites not represented in the graphic above. The Dove Spacecraft at a Glance: Size: 3U form factor 10x10x30cm Weight 4-5kg Structure: lightweight aluminum Telescope and Camera: Bayer Mask CCD sensor sees objects 3-5m in size Spectral bands: RGB, NIR Introduction | planet.com 1 Above predictions are subject to change, as all launches may slip or be delayed. Data Pipeline Planet Labs has built a fully automated data pipeline, designed to handle heavy data loads from a fleet of 150 satellites. Customers will be able to access imagery within 24 hours from capture via Planet’s web product. Simultaneously, Planet Labs operates and maintains a fleet of 150 satellites and 30 ground stations. The infrastructure allows Planet to collect and process 11 terabytes of imagery data per day. Image Provided by Planet Labs With frequent satellite imagery, you can… • Monitor forest growth and around the world • Measure crop health, track farm operations, assess global crop production • Build better maps. Track changing land use, new road construction, urban development, and more • Improve disaster response operations. Get updated before/after imagery of affected areas, and direct humanitarian aid accordingly • ...and more Introduction | planet.com Image Provided by Planet Labs Farmers and Agriculture companies can monitor crop health with RGB and Near Infrared imagery 2 Other Applications Nepal Earthquake, April 2015 - Original aid worker maps show limited infrastructure in Nepal. The new infrastructure, based on Planet Labs imagery, successfully helped to identify two towns that were outside the areas currently covered by other crisis mapping. Commercial Customers Contact Planet General Information: planet.com Product Specifications: planet.com/docs Direct Email: sales@planet.com Twitter: @planetlabs Introduction | planet.com 3



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..., there is only one company – Planet Labs – that currently dominates commercial launches... data. For example, US firm Planet Labs vi intends to use near... and $183 Million provided to Planet Labs. xxi Private investment also extends... was built by MIT Lincoln Labs as a proof of concept mission...’s Joint Propulsion Laboratory, MIT Lincoln Labs (LL), and the Aerospace Corporation... technology development. Industry Owner/Operators Planet Labs is the largest CubeSat owner... 2008 2010 2012 2014 Year Planet Labs (3U) Opal 6U 3U 2U... commercial launches are conducted by Planet Labs alone, meaning that the market... others than those connected with Planet Labs, and almost 60% (n=35) of....gov/cubesat/ vi https://www.planet.com/ vii http://www.blacksky... on Small Satellites xix Discounting Planet Labs, which may have started generating...://techcrunch.com/2015/04/13/planet-labs-rockets-to-118-million-in... Areas • Civil Earth Observations – Ex: Planet Labs • Communications – Ex: Spire • Space Science...



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... the San Francisco start up Planet Labs, has already launched four 3U...; note that at that time Planet Labs was still operating in ‘stealth... Dove-3 were available on the Planet Labs twitter feed (@planetlabs) at the... on-board the space station. Planet Labs, much like SpaceX before it... on 1 May 2013. Image credit: Planet Labs Inc. The reduction in altitude... shipping at Planet Labs. Image credit: atmospheric drag. Yet as Planet Planet Labs Inc. Labs point... time. That a start-up like Planet Labs, all be it founded by... opening is the ability of Planet Labs, alongside other start-ups like... providing 1m class imagery, whilst Planet Labs announced a further 52M USD in...: http://web.mit.edu/aeroastro/labs/spl/research_ieps.htm [cited 13...



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... particular the spectacular outdoor venue, Planet Bluegrass, which was damaged in... long-term sustainability of the planet and people. Business, government and... an “uncontrolled experiment” with the planet. Language is important to connect... composition; redesigned and reengineered the planet’s surface through deforestation, mining, and... biodiversity dramatically; and covered the planet with a sprawling built environment that... the healthy skin of our planet. As why the patient isn... impact.”1 of us changing the planet’s chemistry, physics “Global warming” is... we have inflicted on the planet as a result of our uncontrolled... “planetary accidents” have changed our planet and initiated new epochs in... that humanity cannot impact the planet to any significant extent. For... impact of humanity on the planet has already resulted in a new... for better stewardship of our planet. Hopefully any disruptions will add... Corporation, and SMALLER AND LOWER Planet Labs (http://www.planetlabs.com) plans..., marketing and communications manager for Planet Labs. “They are makers at heart.... Planet Labs aims to provide 3-5-meter resolution imagery of much of the planet... ground stations will receive the Planet Labs imagery as the satellites pass... the planned Flock-1 constellation, in Planet Labs’ clean room. W W W. APOGEOSPATIAL .COM | SUMMER... April of 2013, courtesy of Planet Labs. FIGURE 7. Southern Stars is mission... sugar and coffee market yields. Planet Labs points to government and humanitarian... shadow areas located on the planet. such as steep terrain, valleys...



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Planet Labs and Disruptive Business Models robbie@planet.com I @schingler Robbie Schingler Co-Founder, Chief Strategy Officer Planet EU Managing Director 0 1 2 3 About Planet Labs Business Models The Disruption Where we are Today 0 About Planet Labs 3 We are in a Global Sensing Revolution. Our mission is to image the whole world every day, and make global change visible, accessible, and actionable. Traditional Approach • • • • Tasking Low coverage Weeks to gain access Expensive Planet Labs Approach • • • • Monitoring Global coverage Daily online delivery Lower cost Planet has Disrupted Aerospace 1. Agile aerospace R&D with space-based testing of every aspect of satellite, optics, and software 2. Advanced satellite mass manufacturing and testing that institutionalizes innovation 3. Automated, scalable mission control and mission operations of the ground segment 133 satellites successfully launched on 11 rockets 100+ satellites to SSO in next 12 months 8 Rapid Eye More than Satellites - an End-to-End System 100+ All China mosaic using data from the last 6 months Beijing Lhasa Global Coverage 1. Global coverage ○ Cesium tool via Tim S Tracing back to contributing scenes Enterprise Tools Create your own workspaces and get notified when new scenes come in Always-on Monitoring… Undated Google Earth Pulau May Pini, Indonesia 19, 2016 image June 22, 2015 17 Pulau Pini, Indonesia 14,000 Refugees here Refugee Growth, Aleppo, Syria February 24 – April 23, 2016 Contested in South China Sea Sea Contesteddeveloped developed in South China Spratly SpratlyIslands Islands November 6, 1, 2015 September 2015 March 15, 09, 2016 14, Monitor Port Activity Divider 3 0 1 2 3 About Planet Labs Business Models The Disruption Where we are Today Divider 3 1 Business Models Established Business Models 1. Data • Unique Data & Pixels • Aggregators and Resellers to specialty market segments and geographies 2. (GIS) Products • Specialty GIS software solutions to GIS market • GIS Mosaicking Products and Data ready for Analytics 3. Value Added Services • 23 Serving End-User Specialty Needs Planet Labs CONFIDENTIAL for INTERNAL USE ONLY Divider 3 2 The Disruption The Disruption 1. Data  Information Subscriptions • Both Consolidation & New Entrants driven by Sensor Revolution • Increase in new data sources driven by new Government & Commercial programs • Information Subscription Services 2. (GIS) Products  Platform Ecosystem • Commodization of Storage and Compute enables integration of Data Collection, Access and Tools • Market Growth potential with a Platform built for both GIS and non-GIS 3. Value Added Services  New Business and Product Lines • Computer Vision and Machine learning explosion (and open libraries) are driven outside GIS market • Combining contextual information, Platform and Analytics will grow the market with New entrants to build specialty solutions aggregating data and tools to meet business objectives 25 Planet Labs CONFIDENTIAL for INTERNAL USE ONLY Divider 3 3 Where we are Today Where we are Today 1. Data • Data must fuel this revolution & is the core Market today. If you are a commercial sensor provider (especially in space), this will be your market entry strategy and necessary for sustainability • Subscription Services is largest growth area today 2. Products • Data providers will build their own Platform; Data and Platforms will be Federated • Cannot base the business on unproven Platform economics; we don’t know the speed of uptake 3. Value Added Services • Data Resellers and Aggregators are in the ideal position to focus on high profitable applications • With EC’s Copernicus program and commitment to the Ecosystem, there will be a major driver to experiment with Platform economics & novel new businesses 27 Planet Labs CONFIDENTIAL for INTERNAL USE ONLY Open California USDA MAP 2013 Cropland Data Layer (CDL) maps of Clinton, Iowa. Corn is represented in yellow, and soy in green. DESCARTES CDL PREDICTION 2015 Cropland Data Layer (CDL) maps of Clinton, Iowa. Descartes Labs’ 2015 cropland usage prediction, which has proved more accurate than USDA maps. Global Sensing Revolution & Human Decision Making Global imagery allows us to react Reactive Daily global imagery enables us to act now Real-Time Daily global imagery & advanced analytics empowers us to predict tomorrow Predictive Join Us! www.planet.com @planetlabs